Recommended Literature:

David, R.D../ Forest, R.D.: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 2016
Wunder, T.: Essentials of Strategic Management: Effective Formulation and Execution of Strategy, 2016
Porter. M.E.: Competitive Strategy: Techniques for Analyzing Industries and Competitors, 2004Campbell, A./ Gutierrez, M./Lancelott, M.: Operating Model Canvas: aligning operations and organization with strategy, 2017
Kotler, P,/Berger, R,/Bickhoff, N.: The Quintessence of Strategic Management, 2nd edition, Springer 2016 (online)