Agenturmanagement & Kundenbeziehungsmanagement

Module profile

Programme

Marken- und Medienmanagement

Module no./code, Module name

Modul 14, Agenturmanagement & Kundenbeziehungsmanagement

Duration

1 Semester

Frequency

nur Wintersemester

ECTS credits

5 Credits

Type of module

Pflichtmodul

Language(s) of instruction

Deutsch

Language(s) of examination

Deutsch

Study mode

  • Vollzeit

Courses of the module

Name Course type Credit hours Links
14a (LV 25) Agenturmanagement Seminaristischer Unterricht 2 Credit hours n/a
14b (LV 26) Kundenbeziehungsmanagement Seminaristischer Unterricht 2 Credit hours n/a

Workload

Total workload

150 h

Attendance time

45 h

Self-study time

80 h

Exam preparation

25 h