Qualitative Marktforschung & Online-Marktforschung

Module profile

Programme

Marken- und Medienmanagement

Module no./code, Module name

Modul 3, Qualitative Marktforschung & Online-Marktforschung

Duration

1 Semester

Frequency

nur Wintersemester

ECTS credits

5 Credits

Type of module

Pflichtmodul

Language(s) of instruction

Deutsch

Language(s) of examination

Deutsch

Study mode

  • Vollzeit

Courses of the module

Name Course type Credit hours Links
03a (LV 5) Qualitative Marktforschung Seminaristischer Unterricht 2 Credit hours n/a
03b (LV 6) Online-Marktforschung Seminar 2 Credit hours n/a

Workload

Total workload

150 h

Attendance time

45 h

Self-study time

80 h

Exam preparation

25 h