Doing Business in and with Asia

Teaching and learning formats

Excursions, Tuition in Seminars and Project work (onsite or digital/virtual)

Applicability

Together with Module 2, this module is the specialisation that the students choose. Students might decide to write a Master Thesis (Module 13) with a topic related to their chosen Focus Region.

Programme semester

2. Semester

Particular conditions for admission (to exam)

other exam (soP): Project work (A), Presentation (C) or Paper (F)
Decision and Announcement at the beginning of the semester
Attendance is condition for awarding CP

Weighting factor of module grade

Factor 1

Conditions for participation (in module)

This module takes place in a ca. 3-4 weeks stay at a partner university in Asia.

Module contents

Asia – Culture, History, Economy

• Taiwan - Culture and history
• Taiwan - Politics and economy in national and global context
• China - Culture and history
• China - Politics and economy in national and global context
• South Asia - Culture and history
• South Asia - Politics and economy in national and global context

Business Strategies

• To understand the critical business culture and strategies in Taiwan and China.
• To explore the New Southbound Policy of Taiwan Government.
• To explore the One Belt One Road Policy of China Government & China–United States trade war
• Spectacular economic performance in Southeast Asia (particularly East Asia)
• An Overview of the Macroeconomic Environment/Situation Before and After the 1997 Asian Financial Crisis
• An Overview of Current Taiwan’s Economic Performance (particularly from 2008 to current)
• The impact(s) of the trade war between U.S. and China on Taiwan’s economy

Case Studies

• Current Taiwanese Business and Industrial Developments
• Visit several representative companies in Taiwan with Presentations & Discussions
• Visit to Port of Kaohsiung

Learning outcomes

After successfully completing this module, the students …

• understand common characteristics as well as regional distinctions within Asia
• are familiar with Asian history
• have discovered the different Asian cultures and societies
• understand the current economic situation of the Asian countries
• understand the way how the business runs in the Asian culture
• are able to define and to reach objectives with their counterparts within the Region of Destination
• understand the connections between culture, history and economy in specific Asian states and the unique features of cultural, historic and economic developments in those countries
• can apply general negotiation strategies and tactics
• can identify different negotiation situations (i.e. personally, by telephone, auctions…)
• have insights in psychology of a negotiation
• know how to read body language
• understand the importance of preparing a negotiation (i.e. documents, goal setting...)
• can apply strategies to allocate roles in case of several participants avoiding possible conflicts
• can identify strategy and tactics during the different phases of a negotiation (i.e. question technics, avoiding dead locks…)
• recognize different business in different industries/branches and know about unique features of specific business or industries in Asia
• are prepared to be engaged in different business areas in Asia (Manufacturing, Retailing & distributing have the competence to evaluate specific business in selected industries and submit reports on it.

Literature and other material

• Information about the visited companies and additional readings will be handed out in class