Doing Business in and with Latin America

Teaching and learning formats

Excursions, Tuition in Seminars and Project work (onsite or digital/virtual)

Applicability

Together with Module 2, this module is the specialisation that the students choose. Students might decide to write a Master Thesis (Module 13) with a topic related to their chosen Focus Region.

Programme semester

2. Semester

Particular conditions for admission (to exam)

other exam (soP): Presentation (C), Colloquium (E) or Portfolio (G)
Decision and Announcement at the beginning of the semester
Attendance is condition for awarding CP

Weighting factor of module grade

Factor 1

Conditions for participation (in module)

This module takes place in a 3-4 weeks stay at a partner university in Bogotá (Colombia).

Module contents

The students will be introduced to specific aspects of the Latin American Economy and Business:

• Circular Business
• Bottom-of-Pyramid Markets
• Social Business

The students will perform consulting projects for local companies that deal with above contents.

Learning outcomes

After successfully completing this module, the students …

• understand the common characteristics as well as the regional distinctions within Latin America
• are familiar with the Latin American general and economic history
• understand the the Latin American culture
• can define and execute negotiation strategies and tactics
• understand the specifics of different different negotiation situations
• understand the importance of preparing negotiations
• have insights into the psychology of negotiations (incl. body language)
• are aware of the current situation of different industries in Latin America
• know how to perform a company or industry analysis and to present the results
• understand the way of doing business in Latin America

Literature and other material

Information will be provided in class.